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Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
Ecommerce, SaaS, lead-gen and app tests in one database. Share a test →
Elements
Trust and proof
Reviews & star ratings87Social proof, authority & press81UGC & product video29Money-back guarantee & returns51Trust badges & security seals56Bestseller badges & product labels44
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Pricing, discounts & savings display119Bundles & quantity breaks49Upsells & cross-sells86Subscriptions & subscribe-and-save52Free shipping thresholds & shipping price38Countdown timers22
Layout and content
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Superwall

Superwall

Testing and CRO tool · superwall.com

2 A/B tests with real results, shared by Superwall.

A
→
B
Initial conversion -11.9%; net proceeds about +19.85%
Paywall CTA to web checkout
Paywall
A
→
B
+8.3% ARPU; about +$14.7K/month proceeds (about $177K/year)
Three-tier cascading paywall offers
PaywallPaywall discount and offer

LiftArchive covers 2 A/B tests that Superwall has published. Each page has our own summary and commentary, with a link to the original case study.