For a store that mainly builds landing pages for paid ads, Replo is the stronger fit if you have a design-led team and the budget, because it starts at $119 a month and was built around campaign pages, Figma import and testing. PageFly is the better pick for most smaller stores: it has a free plan, paid plans from $24 a month, and A/B testing on its mid-tier plans. Whichever you choose, the page you build matters more than the builder. Our database shows big lifts from changing the page's structure, and smaller ones from changing the tool.
We haven't used either tool ourselves. This comparison draws on vendor pricing pages, documentation, Shopify App Store listings and public reviews, plus real test results from the landing page tests in our database.
| Replo | PageFly | |
|---|---|---|
| Best for | Ad-heavy DTC brands with a designer | Small and mid-size stores on a budget |
| Paid plans start at | $119/month ($99/month billed yearly) | $24/month |
| Free plan | Yes, build and preview | Yes, 1 published page |
| Shopify App Store rating | 4.7 (186 reviews) | 4.9 (5,918 reviews) |
| Built-in A/B testing | Yes | Optimize plan and up |
| Not for | Stores spending little on ads | Teams that want design-file-to-page workflows |
Tools mentioned here
You only need one A/B testing tool to copy this result. Here's where we'd start.
Also works well
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Which is easier to use?
Both are no-code, drag-and-drop editors, but they've gone in different directions. Replo's site now calls itself an AI agent that "builds your site, then shows what's working," and you can edit by chat or by clicking an element. You can start a page from a URL, a Figma file, a screenshot or a template.
PageFly's Shopify App Store listing describes an AI page builder with a drag-and-drop editor and more than 320 templates. It also lists an "AI Page Checkup" that scores pages and points to fixes.
Public reviews say both editors take some learning. A TinySEO review of PageFly says it has "a learning curve" but quickly becomes intuitive. Roundups of Replo alternatives, such as Fudge's 2026 comparison, list a steeper learning curve for beginners as one of Replo's downsides. Keep in mind that several of these roundups come from rival page builders.
In practice, a solo store owner will likely get a first page live faster in PageFly, partly because of the free tier and the large template library. A team with a designer will find Replo's Figma workflow saves more time over a full campaign calendar.
Design freedom for ad landing pages
Ad landing pages need layouts most themes don't offer: advertorials, listicles, long-form sales pages and bridge pages. Both tools can build these. The question is how you get the design in.
Replo's Figma to Replo plugin copies a Figma design into a Replo page. The docs warn that you may need to adjust the result, and that interactive parts such as carousels and buttons still have to be added by hand. Replo's app listing also lists more than 1,000 templates, saved sections you can reuse across pages, and page types beyond landing pages: home, product, blog and custom sections.
PageFly gives you detailed control inside its own editor. The TinySEO review calls the customization "almost unlimited," with control "to the smallest detail." The tradeoff is a busy interface.
The layout you pick matters a lot. Oliver Kenyon saw +57% revenue from new listicle landing pages compared with sending traffic to the homepage, and +47% CVR from sending cold traffic to a listicle-style presell page instead of the product page. Kasper Dolk's long-form landing page flow (header, why, featured review, offer, reviews, how it works, comparison) produced a 259.7% (2.5x) increase in revenue.
Small changes inside those pages count too. Dave Diederen saw +12.26% CVR, $1M additional yearly revenue after redesigning an advertorial hero, rewriting the opening copy and adding product images above the fold. Moving the week-by-week results timeline higher up a listicle gave +24.36% CVR. Either builder can make these edits. What you need is a fast way to ship variants, so pick the editor your team will actually use every week.
Want results like this on your store?
Dave Diederen at Syntra Labs. Dave builds and tests Shopify stores at Syntra Labs, and shares most results in public.
For more page structures that have won tests, see our advertorials and listicles collection.
Speed: does the builder slow your page down?
This is the section to take most seriously. Any page builder adds code to your store, and our database shows that this can cost conversions.
Oliver Kenyon rebuilt a landing page natively in Shopify and tested it against the same page made in a page builder. The native version won by +9.9% conversion rate. Peter Christensen saw +20% CVR after moving a $600+ AOV offer landing page from SamCart to a PageDeck landing page. That second test changed platforms, not builders inside Shopify, but it points the same way: where the page is built and served can affect results.
Want results like this on your store?
Oliver Kenyon at Conversionwise. Oliver co-founded Conversionwise and has spent 13 years helping ecommerce brands turn clicks into customers.
Public reviews of these two tools are mixed. A Replo review on Bloggle says the reviewer "never once felt our Shopify store lagging." TinySEO says PageFly pages can load slightly faster than pages from Shopify's default editor. On the other side, EComposer's review of PageFly (EComposer is a competing builder) mentions occasional slow loading times and reports of leftover theme code after uninstalling. None of these sources publishes a controlled speed test, so we don't rank either tool as faster.
Run your own check: build the same page in your theme and in the builder, compare them in PageSpeed Insights on mobile, then A/B test them if you have the traffic. Our guide to themes and page speed has more tests on this.
Pricing as of November 2026
This is the biggest difference between the two.
Replo (as of November 2026, per Replo's pricing page):
- Free: $0, 1,000 one-time credits.
- Starter: $119/month, or $99/month billed yearly. 10,000 monthly credits, 100,000 visitor sessions a month, 1 custom domain, unlimited team members, analytics and a 1:1 setup call.
- Pro: $599/month, or $499/month billed yearly. 50,000 monthly credits, 500,000 visitor sessions, 10 hours of onboarding and a shared Slack channel.
- Custom: quoted pricing.
- 14-day money-back guarantee on paid plans.
Replo's Shopify App Store listing describes the same prices differently: Starter covers 15 published items, 1 store integration and 10,000 A/B testing sessions, and Pro covers unlimited pages, 5 store integrations and 50,000 A/B testing sessions. Check which limits apply to your account before you buy.
PageFly (as of November 2026, per PageFly's pricing page):
- Free: $0, 1 published page slot.
- Builder: from $24/month, 5-15 page slots.
- Optimize: from $39/month, 20-75 page slots, with A/B testing and heatmaps on 10 pages.
- Accelerate: $99/month, unlimited pages, 10 A/B tests, heatmaps on 50 pages.
- Power: $199/month, unlimited pages, unlimited A/B tests and heatmaps.
- Annual billing on Accelerate and Power: pay for 10 months, get 12. All plans come with a 30-day money-back guarantee.
So a store can run A/B tests in PageFly for $39 a month, while Replo starts at $119. Replo's price makes more sense when one winning landing page can lower your ad costs. Kasper Dolk saw CAC drop from €22.10 to €5.37 (low spend) after sending cold ad traffic to a pre-sell bridge page. Peter Christensen's advertorial-style landing pages for paid traffic reached 35% lower CPA at the same spend.
Replo vs GemPages: if you're weighing GemPages too, its pricing page lists a free plan with 1 published page, Build at $23/month and Optimize at $47/month (both with unlimited published pages), and Enterprise at $159/month, as of November 2026. GemPages sits near PageFly on price. See our PageFly vs GemPages comparison.
Verdict: Replo or PageFly?
Choose Replo if you spend enough on ads that each landing page matters, you have a designer working in Figma, and you want analytics and A/B testing in the same tool as the page. It's built for brands running campaign after campaign.
Replo is not for stores with small ad budgets, solo owners who want a free or low-cost start, or anyone who needs many published pages on the Starter plan without checking the limits first.
Choose PageFly if you want a low-cost, proven builder with a big template library, a large review base (4.9 from 5,918 reviews) and A/B testing from $39 a month. It covers product and collection pages as well as landing pages.
PageFly is not for teams that want to go straight from design files to live pages, or beginners who want a minimal interface. Reviews describe a busy editor.
Whichever you pick, test the builder page against a native version once. Oliver Kenyon's +9.9% result shows the tool itself can cost you sales. Josh Thompson's new page design tested against the existing page in Intelligems reached +137% CVR, est. +$51,423/month, which shows that what's on the page usually matters most. For other options, see our roundups of Shopify page builders, or browse all tests.
Questions
Is Replo better than PageFly?
For ad-heavy brands with a designer and budget, Replo is often the better fit because of its Figma import, campaign focus and built-in testing. For most smaller stores, PageFly offers more for less: a free plan, paid plans from $24 a month, and A/B testing from $39 a month (as of November 2026).
How much do Replo and PageFly cost?
As of November 2026, Replo's Starter plan is $119 a month ($99 billed yearly) and Pro is $599 a month ($499 billed yearly). PageFly has a free plan, then Builder from $24, Optimize from $39, Accelerate at $99 and Power at $199 a month.
Do page builders like Replo and PageFly slow down Shopify stores?
They can. In our database, Oliver Kenyon found that a landing page rebuilt natively in Shopify beat the same page made in a page builder by +9.9% conversion rate. Compare your builder page with a native version in PageSpeed Insights, and A/B test them if you can.
Replo vs GemPages: which is cheaper?
GemPages is much cheaper. As of November 2026, its paid plans run from $23 to $159 a month, while Replo starts at $119 a month. GemPages is priced close to PageFly.
Can I A/B test landing pages in Replo and PageFly?
Yes. Replo's Shopify listing includes A/B testing sessions on its paid plans. PageFly includes A/B testing on its Optimize plan and above, with unlimited tests on the Power plan.
Sources
- www.replo.app/pricing
- www.replo.app/
- apps.shopify.com/alchemy
- pagefly.io/pages/pricing
- apps.shopify.com/pagefly
- gempages.net/pricing
- tinyseo.com/reviews/pagefly-review
- bloggle.app/app-reviews/replo-review
- ecomposer.io/blogs/review/pagefly
- www.fudge.ai/blog/replo-alternatives/
- support.replo.app/articles/8153058699-how-to-use-the-figma-to-replo-plugin