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Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
Ecommerce, SaaS, lead-gen and app tests in one database. Share a test →
Elements
Trust and proof
Reviews & star ratings87Social proof, authority & press81UGC & product video29Money-back guarantee & returns51Trust badges & security seals56Bestseller badges & product labels44
Offers and pricing
Pricing, discounts & savings display119Bundles & quantity breaks49Upsells & cross-sells86Subscriptions & subscribe-and-save52Free shipping thresholds & shipping price38Countdown timers22
Layout and content
Product images & gallery100Hero & above-the-fold section75Headlines, product titles & copy129Sticky add-to-cart bars36Navigation & mega menus128Shipping & delivery messaging83
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Statistics
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Product cards & quick add on product pages: A/B tests

8 A/B tests with real results, plus 7 ideas, shared by the practitioners who ran them.

A
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B
+14.36% revenue per visitor
Reorganized the USP checklist into a compact two-column grid with a relevant icon per benefit
Product pageUSP bars & benefit icons@DaveDiederen
A
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B
+23% conversion rate
Rebuy vs Shopify product recommendations
Product pageUpsells & cross-sellsBlend Commerce
A
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B
+1.84% transactions
Wishlist option on listing and product pages
Product pageProduct cards & quick addClarins
A
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B
+6.65% conversion rate
Recently viewed items section on mobile
Product pageUpsells & cross-sellsConvertPolo
A
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B
+2.6% AOV
Vertical six-product recommendations on product pages
Product pageUpsells & cross-sellsVisually
A
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B
+11.6% conversion, +21.7% RPU
'Similar Products' on sold-out pages
Product pageProduct cards & quick addDRIP Agency
A
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B
+64% sales conversions
Recommendations cut to 5 in a carousel
Product pageUpsells & cross-sellsConversion Fanatics
A
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B
+1.0% conversion, inconclusive
Recently viewed products section
Product pageProduct cards & quick addClean Commit
A
→
B
Idea, no result yet
Redesign PDP with price and rating by the title, size guide note, membership upsell and guarantee under ATC
Product pageReviews & star ratings@DaveDiederen
A
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B
Idea, no result yet
Turn the PDP into a step-by-step color and add-on selector
Product pageUSP bars & benefit icons@DaveDiederen
A
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B
Idea, no result yet
Pack the supplement buy box with six conversion tactics
Product pageUSP bars & benefit icons@DaveDiederen
A
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B
Idea, no result yet
Build-your-set selector: set size, shade filters and chosen-colour tray
Product pageBundles & quantity breaks@kasper_dolk
A
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B
Idea, no result yet
Benefit cards with a short outcome headline and line icon for each benefit
Product pageUSP bars & benefit icons@kasper_dolk
A
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B
Idea, no result yet
Mobile product heroes with guided option pickers and bundle tiers above the fold
Product pageBundles & quantity breaks@kasper_dolk
A
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B
Idea, no result yet
Day 1 vs Day 30 customer photo review cards
Product pageReviews & star ratings@kasper_dolk