Tiered multi-buy discount on product page: +7.48% revenue
Commentary byLiftArchiveOur analysis, not theirsAdding a tiered discount block that shows the extra savings for buying more lifted revenue by 7.48% and add-to-cart rate by 7.17% on My Sanskritam's mobile product pages.
The agency ConvertPolo ran the test, and it was published as a VWO case study.
- Revenue: +7.48% against the page without the offer.
- Add-to-cart rate: +7.17%.
- Margin and average order value results were not shared.
The change
Product page adds a tiered buy-more-save-more block
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile product page offered no incentive to buy more than one item.
Variant
A tiered discount block showed how much more shoppers would save as they added more items.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The block makes the reward for buying more clear right where shoppers decide.
- Visitors were leaving product pages without buying, and an offer gives a reason to act now.
- Tiers set a clear goal, which can nudge shoppers to add a second or third item.
Caveats: No sample size, duration or significance was published, and the figures are agency- and vendor-reported. Discount cost and margin impact were not reported.
Who ran it
ConvertPolo ran this test for My Sanskritam and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on ConvertPolo →
How to run this test on your store
- Hypothesis
- If we show a tiered discount on product pages, then more shoppers will add items and spend more, because the savings for buying more are clear at the point of decision.
- Primary metric
- Revenue per visitor
- Guardrails
- Average order value
- Gross margin per order
- Return rate
- Who should test it
- Stores where shoppers often buy several items, like apparel or consumables, and margins can absorb the discount. It fits poorly for high-ticket, one-off purchases.
Questions
Do tiered discounts increase revenue?
In this test a tiered discount block lifted revenue by 7.48%.
Check margin too, since discounts cut profit per item.
Where should a tiered discount go on a product page?
Near the price and add-to-cart button, so shoppers see it as they decide.
Tiered discount or free shipping threshold?
Both push basket size. Tiered discounts reward more items; shipping thresholds reward a higher spend. Test which suits your margins.
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