PPC landing page tests for a real estate platform: +29% conversions
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsUpside Avenue got 29% more conversions after landing page testing ran alongside rebuilt paid search campaigns.
KlientBoost ran the work for the multifamily real estate investment platform and published it as a PDF case study.
Ad copy, keywords and pages all changed together, so this is a bundled before/after result.
- Conversions: +29%, covering the pages and campaign changes together.
- Cost per acquisition: down 23%.
- Click-through rate: +90% and cost per click down 54%, both from the ad side.
- Website traffic tripled in the first 30 days, per the case study, so more volume explains part of the gain.
Control
Upside Avenue's earlier paid campaigns and destination pages, before the engagement.
Variant
KlientBoost ran landing page tests for paid traffic. These launched with responsive search ads, new ad copy, keyword mining and single keyword ad groups.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Ads and pages that share the same message make the click feel consistent, which keeps investors reading.
- Tripled traffic means conversion growth came partly from reach, not page changes.
- Investment platforms need trust, and tested pages give the team a chance to find which proof points work.
Caveats: Agency-reported before/after of a whole paid-media engagement; the page's share of the lift is unknown. No dates, sample size or significance were shared.
Who ran it
KlientBoost ran this test for multifamily real estate investment platform and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we match each landing page's headline and offer to the ad that sent the click, then more investors will sign up because the page confirms what they expected.
- Primary metric
- Investor sign-ups per paid visitor
- Guardrails
- Cost per sign-up
- Sign-up to funded account rate
- Bounce rate
- Who should test it
- Investment and fintech platforms that buy search traffic. Check that any new copy meets financial promotion rules before testing.
Questions
What is message match on a landing page?
It means the page repeats the promise from the ad that brought the visitor.
It helps people trust they landed in the right place.
How long should a landing page test run?
Long enough to cover at least one or two full weeks and reach a sample your test tool deems reliable. Lower-traffic finance sites may need several weeks.
Similar tests
KlientBoostKlientBoostKlientBoostKlientBoostKlientBoostKlientBoost