Custom landing pages and popups for a rehab center: +204% conv. rate
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsConversion rate rose 204% after KlientBoost built custom landing pages with exit-intent and time-on-site popups, launched with restructured paid search.
KlientBoost ran this for The Clearing, a residential addiction treatment center, and published it as a PDF case study.
Popups, pages and campaigns changed together, so no single element earned the result.
- Conversion rate: up 204% in the headline stat. The body text cites 163%, so the exact figure is unclear.
- Total conversions: up 231%.
- New call volume: up 75%, and call duration up 88%, a hint that callers were more serious.
- Cost per acquisition: down 45%.
The change
Campaign-specific pages add exit-intent and time-on-site popups.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
High-cost paid search traffic went to the center's earlier pages, which struggled to turn clicks into calls. The case study does not describe the layout.
Variant
KlientBoost built campaign-specific landing pages and added popups that appear on exit intent or after time on the page. The account was also restructured with geo-targeted campaigns.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A page built for one campaign likely answered the visitor's question faster than a general site page.
- Exit-intent popups give a second chance to people about to leave, which matters when each click costs $40 to $60.
- Longer calls suggest the pages pre-qualified people, so better leads reached the phone.
Caveats: KlientBoost reported this as a before-and-after result of a full paid-media engagement, not a clean split test of one page. Ads, keywords, targeting and landing pages changed together, and no sample size, duration or significance was shared. The PDF gives two different conversion rate gains, 204% and 163%.
Who ran it
KlientBoost ran this test for residential addiction treatment center and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we add an exit-intent popup with a call option to our paid landing page, then more visitors will call because it catches people who were about to leave.
- Primary metric
- Calls and form leads per paid visitor
- Guardrails
- Average call duration or lead quality
- Bounce rate
- Cost per admission
- Who should test it
- Treatment centers and other high-cost-per-click lead-gen businesses where each lead is worth a lot. Be careful with popups on sensitive topics; if they feel pushy, test a softer trigger.
Questions
Do exit-intent popups work on lead-gen landing pages?
They can recover some visitors who would otherwise leave.
Watch lead quality, since a popup can also pull in less serious contacts.
Why track call duration?
For call-driven businesses, longer calls often mean more serious callers.
It is a quick check on whether more leads are also better leads.
Was this a split test?
No. It compares results before and after a full engagement, with many changes at once.
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