Region-specific PPC landing pages: +63% conversion rate
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsConversion rate rose 63% by the end of month two after KlientBoost launched landing pages built for each region, alongside rebuilt Google Ads campaigns.
KlientBoost ran this for Car Trackers, a car buying service, and published it as a PDF case study.
Regional pages, keyword structure and geo-targeting changed together, so the page's share is unknown.
- Conversion rate: up 63% by the end of the second month.
- Cost per lead: down 31% over the same period.
- Total conversions: up 171% after three months.
- Click-through rate: up 63%, a sign the ads also improved, not just the pages.
The change
Each region gets its own landing page instead of one national page.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Paid traffic went to Car Trackers' earlier pages and campaigns. The case study does not describe those pages.
Variant
KlientBoost built custom pages for each location and narrowed geographic targeting. It also moved the account to single keyword ad groups and added Google remarketing.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A visitor who sees their own region on the page may trust that the service covers them.
- Tight geo-targeting likely cut clicks from areas the service could not serve.
- Better ad click-through suggests the ads and pages matched each other more closely.
Caveats: KlientBoost reported this as a before-and-after result of a full paid-media engagement, not a clean split test of one page. Ads, keywords, targeting and landing pages changed together, and no sample size, duration or significance was shared. Results cover the first two to three months only.
Who ran it
KlientBoost ran this test for car buying service and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we send each region's ads to a page that names that region, then more visitors will submit a lead because they can see the service covers them.
- Primary metric
- Lead form submissions per paid visitor
- Guardrails
- Lead-to-sale rate
- Cost per lead
- Leads from outside service areas
- Who should test it
- Service businesses that operate in several cities or regions. It adds little if you serve one area, or if location does not affect what you offer.
Questions
Should I build a separate landing page for each city?
If you run geo-targeted ads, a page naming the area can raise relevance.
Start with your highest-spend regions and compare against a single page.
What is a single keyword ad group?
An ad group built around one keyword, so the ad and landing page can match that search closely.
Can I expect a 63% lift?
Not from the pages alone. Ads, targeting and pages all changed, and no test data was shared.
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