Dedicated PPC landing pages for property management: +116% conv. rate
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsReal Estate Solutions saw its conversion rate rise 116% and cost per acquisition fall 87% after KlientBoost moved paid traffic to dedicated landing pages and rebuilt its Google Ads account.
KlientBoost ran the work for the Colorado property management company and published it as a PDF case study.
Single keyword ad groups, campaign experiments, call-only campaigns and remarketing were added at the same time, so the pages are only part of the story.
- Conversion rate: up 116%, for the engagement as a whole.
- Lead generation: up 250%, so lead count grew alongside the rate.
- Cost per acquisition: down 87%, and average cost per click fell 72%. Cheaper clicks explain part of the lower lead cost.
- The case study's headline frames these gains within about three months; no sample size or significance was shared.
The change
A dedicated page per campaign replaces the general site page.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Paid search clicks went to the company's earlier pages under the old account setup.
Variant
Each campaign pointed to a dedicated landing page. The account also gained single keyword ad groups, campaign experiments, call-only campaigns and remarketing.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Property owners comparing managers want to see their exact need, such as rental management in their area, addressed quickly.
- A dedicated page cuts out the menus and side content of a full website, leaving one clear next step.
- Tighter ad groups and remarketing likely brought back warmer visitors, which raises conversion rate on any page.
- Lower click costs mean the drop in CPA is partly an ad-account effect, not a page effect.
Caveats: This is an agency-reported before-and-after result from a full paid-search engagement, not a split test. Ads, keywords, targeting and landing pages all changed together, no sample size or significance was shared, and the date is not stated. The results cover roughly the first three months.
Who ran it
KlientBoost ran this test for property management company and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we send each paid campaign to a dedicated landing page for that service and area, then more property owners will request a consultation because the page answers their specific question first.
- Primary metric
- Lead form submissions and calls per paid visitor
- Guardrails
- Cost per lead
- Leads that become signed management contracts
- Bounce rate
- Who should test it
- Property managers, brokers and other local real estate services running paid search to a general website. If most of your leads come from referrals or organic search, this will matter less.
Questions
Do property management companies need separate landing pages for ads?
Separate pages let you match the ad's service and location, which usually helps conversion.
Start with your highest-spend campaigns and add more as results justify it.
What is a single keyword ad group?
It is an ad group built around one keyword, so the ad and landing page can match that search closely.
It takes more setup but tends to improve relevance.
How fast can PPC landing pages show results?
With enough paid traffic you may see a clear trend in a few weeks.
Low-volume accounts need longer to tell a real change from normal swings.
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