Custom PPC landing pages for Launchpeer: +230% conversion rate
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsLaunchpeer, a startup development agency, saw its paid conversion rate rise 230% after KlientBoost added custom landing pages and rebuilt its Google AdWords campaigns.
KlientBoost ran the work and published it as a PDF case study.
It is a before/after of the whole engagement, so the pages share credit with the ad changes.
- Conversion rate: +230%, as reported by KlientBoost. The figure reflects every change, not just the pages.
- Conversion volume: +171% after about three months.
- Cost per acquisition: down 64%.
- Click-through rate: up 53%, which shows the ads changed a lot too.
- No sample size or significance figures were shared.
The change
Illustrative only: a general page versus custom keyword-matched landing pages; layouts were not shown in the source.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Launchpeer ran its own paid search before the engagement. The founder says AdWords had never produced a conversion for them.
Variant
KlientBoost built custom landing pages and restructured the account with single keyword ad groups, tighter geographic targeting and remarketing.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Starting from almost no conversions makes large percentage gains easy to reach.
- Custom pages for each ad group let the page repeat what the visitor searched for.
- Geographic targeting and remarketing both bring in visitors who are more likely to convert.
- The 53% click-through gain points to better ad relevance, which also lifts the quality of traffic reaching the page.
Caveats: Agency-reported before/after of a full paid-media engagement over roughly two to three months. Ad, keyword, targeting and landing page changes were bundled, and no sample size or significance was shared.
Who ran it
KlientBoost ran this test for startup development agency and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we build a custom landing page for each core keyword group, then paid lead conversion rate will rise because the page speaks to the exact need in the search.
- Primary metric
- Lead conversion rate from paid search
- Guardrails
- Cost per acquisition
- Lead quality
- Click-through rate
- Who should test it
- Agencies and service firms whose paid search sends clicks to a general site and produces few leads. Accounts that already use matched landing pages will see smaller gains. To isolate the page, test it against the old page with the ads unchanged.
Questions
Why do custom landing pages help paid search?
They let the headline and offer match the search term, so visitors know they are in the right place.
That usually raises conversion rate and can lower cost per lead.
Is a 230% lift typical?
No. Launchpeer started from close to zero conversions, and the ads were rebuilt at the same time.
Expect smaller gains if your account is already in decent shape.
How long should I run a landing page test?
Run it for at least one to two full weeks and until each version has enough leads to compare. Low-volume lead-gen pages often need longer.
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