Custom PPC landing pages for a window film installer: +124% conv. rate
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsClimatePro's conversion rate rose 124% and cost per acquisition fell 51% after KlientBoost sent paid traffic to custom landing pages and rebuilt the ad account.
KlientBoost ran the engagement for the Bay Area window film installer and published it as a PDF case study.
Single keyword ad groups, call-only campaigns and ad copy tests ran at the same time, so the pages cannot take sole credit.
- Conversion rate: up 124%. A large jump, but it reflects the whole account rebuild.
- Conversion volume: up 57%, so the gain was not just a smaller, cleaner audience.
- Cost per acquisition: down 51%, roughly halving what each lead cost.
- No sample size, time frame or significance was shared.
The change
A page built for the paid campaign replaces the general destination page.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Paid traffic went to the company's earlier destination pages under the old campaign setup.
Variant
Visitors landed on custom pages built for the paid campaigns. The account was also split into single keyword ad groups, given call-only campaigns and had its ad copy A/B tested.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Pages built for a specific ad keep the promise of the ad, so visitors do not need to hunt for what they clicked on.
- Single keyword ad groups make each ad very specific, which tends to send better-matched visitors to the page.
- Call-only campaigns let ready buyers phone straight away, which may have shifted lead counting.
- Window film is a considered home or office purchase, so a focused page that explains the benefit and offers a quote can do a lot of selling.
Caveats: This is an agency-reported before-and-after result from a full paid-search engagement, not a split test. Ads, keywords, targeting and landing pages all changed together, no sample size or significance was shared, and the date is not stated.
Who ran it
KlientBoost ran this test for window film installer and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we send paid traffic to a page built for each service and ad group instead of our general site, then more visitors will request a quote because the page matches the ad they clicked.
- Primary metric
- Quote requests and tracked calls per paid visitor
- Guardrails
- Cost per lead
- Booked jobs per lead
- Bounce rate
- Who should test it
- Local home and commercial service firms spending on paid search and still sending clicks to a homepage or general service page. If you already use tightly matched landing pages, expect much smaller gains.
Questions
Why use a custom landing page instead of my website for ads?
A custom page focuses on one offer and one action, with fewer links that lead visitors away.
That usually makes it easier to turn a paid click into a lead.
How much can custom landing pages lift conversion rate?
It varies widely. Case studies like this one report big jumps, but they often bundle account changes, so test the page on its own before planning around a number.
Should a local service business offer call-only ads too?
If many buyers prefer to phone, call-only ads can capture them without a page visit.
Track calls as conversions so you can compare them with form leads.
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