PPC landing page tests for a treatment center: +34% conversion rate
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsClean Path Recovery's paid conversion rate rose 34% and average call length grew 26% after custom landing page testing and new paid campaigns.
KlientBoost ran the work for the addiction treatment provider and published it as a PDF case study.
The pages shipped with single keyword ad groups, geo tests and new ad platforms, so this is a bundled before/after result.
- Conversion rate: +34%, covering the pages and campaign changes together.
- Conversions: +46%.
- Average call length: +26%. Longer calls may point to more serious inquiries, though the PDF does not link this to admissions.
- Cost per acquisition: down 9% in the results, while the PDF title claims 32%. The figures conflict.
Control
Clean Path Recovery's earlier paid campaigns and destination pages, run on a limited budget.
Variant
KlientBoost tested custom landing pages for paid traffic. This ran alongside single keyword ad groups, geo-targeted tests and expansion to new ad platforms.
Why it likely won
Our reading of the result, not the practitioner's claim.
- People seeking treatment are often calling in a stressful moment, and a focused page can make the next step clearer.
- Geo tests can steer spend toward areas the center actually serves, which raises the share of useful calls.
- New platforms added reach, which explains part of the rise in total conversions.
Caveats: Agency-reported before/after of a whole paid-media engagement; the page's share of the lift is unknown. No dates, sample size or significance, and the CPA figures in the PDF disagree.
Who ran it
KlientBoost ran this test for addiction treatment provider and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we send paid traffic to a focused page that makes calling for help simple, then more visitors will call because they face fewer choices at a hard moment.
- Primary metric
- Calls and form leads per paid visitor
- Guardrails
- Qualified call rate
- Admissions per lead
- Cost per admission
- Who should test it
- Healthcare and treatment providers that rely on phone inquiries from search. Check local advertising rules for health services before launching new pages.
Questions
Is call length a good metric for landing page tests?
It can hint at lead quality, since longer calls often mean real interest.
It is better to track admissions or booked assessments where you can.
Should treatment centers use call-focused landing pages?
Many do, because people often prefer to speak to someone.
Test a prominent phone number against a form-first layout to see which your audience uses.
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