SplitBase
CRO agency · splitbase.com
14 A/B tests with real results, shared by SplitBase.
A
→B
+27% sales
Headline aimed at professionals on product page
Product pageHeadlines, product titles & copy
A
→B
up to +55% conversion rate
Dedicated paid social landing pages
Landing pageAd-to-page message match
A
→B
up to +54% revenue per user
Quantity selector defaulting to 2 soaps
Product pageVariant, size & option selectors
A
→B
+6.2% conversion rate
Side-by-side Hypervolt model comparison
Product pageComparison charts & tables
A
→B
+26% conversions
Three how-to GIFs on clip-in ponytail page
Product pageBenefit, problem, how-it-works & results sections
A
→B
+55.3% conversions
Research-led landing page for a pain relief device
Landing pageAdvertorials, listicles & presell pages
A
→B
+43% conversions
Advertorial and long-form landing pages for beauty
Landing pageAdvertorials, listicles & presell pages
A
→B
five figures more a month
Accessory cross-sells in cart and checkout
CartUpsells & cross-sells
A
→B
+191% mobile add-to-cart rate
Luxury skincare site redesign
Site-wideLayout, fonts & visual design
A
→B
+21% conversions
Research-led Shopify Plus rebuild
Site-wideLayout, fonts & visual design
A
→B
+19.4% conversion rate
Always-visible search bar on mobile
Site-wideFilters, sorting & site search
A
→B
up to +25% Facebook ROAS
Dedicated landing pages for paid traffic
Landing pageAdvertorials, listicles & presell pages
A
→B
take rate 22% to 38%+
Subscription tests plus site rebuild
Product pageSubscriptions & subscribe-and-save
A
→B
4.88% to 5.43% conversion rate
Research-led candle store redesign
Site-wideLayout, fonts & visual design
LiftArchive covers 14 A/B tests that SplitBase has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (5), landing page (4), site-wide (4).