Exit-intent cart reminder popup: +6% ecommerce conversion rate
Test run byOptiMonkTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsAdding an exit-intent popup that reminds visitors of the products in their cart raised Gelpro Australia's ecommerce conversion rate by 6%.
OptiMonk ran it for the collagen supplement brand and published it as a case study.
The case study does not say how the comparison was made.
- Ecommerce conversion rate: +6%.
- The case study gives no baseline rate, sample size or duration.
- Gelpro ran a recommendation popup (+27%) and a browsing reminder (+4%) at the same time, which may have affected this number.
The change
The variant adds an exit-intent popup showing the shopper's cart items.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
No cart reminder when shoppers with items in their cart went to leave.
Variant
A simple exit-intent popup that showed the products the visitor had already added to their cart.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Seeing their own items again reminds shoppers why they added them.
- Exit intent targets people at the moment they would have left with a full cart.
- A clean design keeps the message clear: you still have these items waiting.
Caveats: The case study doesn't say whether this was a split test or a before-and-after comparison. Other campaigns ran at the same time, and the result is vendor-reported.
Who ran it
OptiMonk ran this test for Gelpro Australia and published the results (OptiMonk case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on OptiMonk →
How to run this test on your store
- Hypothesis
- If we show an exit-intent popup listing the items in a shopper's cart, then conversion rate will rise because the reminder brings back shoppers who were about to leave.
- Primary metric
- Ecommerce conversion rate
- Guardrails
- Cart abandonment rate
- Popup close rate
- Abandoned-cart email revenue
- Who should test it
- Stores with high cart abandonment and plenty of desktop traffic, where exit intent works best. On mobile, exit intent is harder to detect, so results may be weaker.
Questions
Do exit-intent cart reminders work?
Here one lifted conversion rate by 6%, though the comparison method was not shared.
They tend to work best when the popup shows the shopper's actual items.
Should a cart reminder popup include a discount?
Not necessarily. Gelpro's reminder simply showed the items, which avoids training shoppers to wait for a discount.
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