SaaS ad A/B tests
5 A/B tests with real results, shared by the agencies, tools and companies that ran them.
A
→B
+278% demo request rate
Retargeting banner ads for site visitors
AdPostano
A
→B
+93% clickthrough for Dashlane
Review stars on paid search ads
AdDashlane
A
→B
CTR 1.1% to 2.13%, same CPA
Rhyming-poem search ad vs plain ad
AdPatrick McKenzie
A
→B
4x higher cost per lead
Newsletter text ad vs dedicated list email
AdM7 Corporation
A
→B
CTR 1.1% to 5.8%, but cost per trial rose
Free word-list search ad
AdPatrick McKenzie