'Book a Demo' button in mobile header: 8.30% to 9.88% demo visits
Commentary byLiftArchiveOur analysis, not theirsShowing a 'Book a Demo' button in the mobile header, instead of hiding it in the hamburger menu, raised visits to the demo page from 8.30% to 9.88%.
Copado, a software platform for teams building on Salesforce, ran this test, and it was published as a VWO case study.
The source reports this as a 68.55% uplift, but the two rates it gives work out to about 19%.
- Demo page visits: 8.30% to 9.88% for the header button variant. That is about a 19% relative lift.
- The source calls this a 68.55% uplift. We can't match that figure to the rates shown, so treat the rates as the clearer number.
- Results for the variant that moved the button higher inside the menu were not shared.
- Completed demo requests, sample size and confidence were not shared.
The change
'Book a Demo' moved out of the hamburger menu into the mobile header
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
On mobile, the 'Book a Demo' button sat inside the hamburger menu. Visitors had to open the menu, find the button and then tap it.
Variant
A 'Book a Demo' button stayed visible in the mobile header next to the menu icon, so no menu tap was needed. A second variant, which moved the button higher inside the menu, was also tested.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Every extra tap on mobile loses some people. A button in the header removes the step of opening the menu.
- A button that is always on screen reminds high-intent visitors that a demo is one tap away.
- Moving the button higher inside the menu still needs the menu tap, which may be why the header version was the one reported.
Caveats: The reported 68.55% lift doesn't match the published rates (8.30% to 9.88%), and no sample size, duration or significance was shared. The main metric was demo page visits, not booked demos.
Who ran it
Copado ran this test and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Copado →
How to run this test on your site
- Hypothesis
- If we show our main demo button in the mobile header instead of inside the menu, then more mobile visitors will start a demo request because they no longer need to open the menu first.
- Primary metric
- Mobile visitors reaching the demo request page
- Guardrails
- Completed demo requests
- Demo lead quality
- Clicks on other header links
- Who should test it
- B2B SaaS companies whose main goal is a demo or sales call and who get a lot of mobile traffic. If most of your demos come from desktop, the effect on pipeline will be small.
Questions
Should the main CTA be hidden in a mobile hamburger menu?
Usually not. Copado saw more visits to its demo page once the button sat in the header, outside the menu.
Is moving a button higher in the menu enough?
Copado tested that too, but did not share how it did.
Visitors still have to open the menu first, so it probably helps less than a header button.
What should a demo button test measure?
Track completed demo requests and their quality, not only clicks or page visits.
Copado tracked several steps, from button clicks to the thank-you page.