Weekly landing page tests on paid traffic: +407% on a key Yesware page
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsWeekly landing page A/B tests on Yesware's paid traffic lifted conversion rate 407% on one high-volume page and 48% across the account, while cost per acquisition fell 35%.
KlientBoost ran the work for Yesware, a sales email productivity tool, and published it as a case study PDF.
The landing page tests shipped together with new ad groups, new channels and international expansion, so the page's share of the gain is unknown.
- Landing page conversion rate: +407% on one high-volume page. This is the best single page, not the average.
- Account conversion rate: +48%. A more typical view of the overall effect.
- Conversion volume: +42%, so the higher rate came with more total conversions.
- Cost per acquisition: -35%, which met the CPA goal set for non-branded campaigns after three months.
Control
Yesware's non-branded paid search traffic went to its existing destination pages, run without a weekly testing routine.
Variant
KlientBoost ran A/B tests on the paid landing pages every week, while also rebuilding campaigns into single keyword ad groups and expanding into more channels and countries.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A steady weekly test cadence compounds small wins over three months.
- Tighter ad groups likely sent more closely matched visitors to each page, which lifts conversion rate on its own.
- The 407% figure is one page picked from many, so some of it may be a weak starting page or chance.
Caveats: KlientBoost reported these numbers itself in a one-page case study PDF. They compare performance before and after a whole paid-media engagement, not a controlled split test, and ad, keyword, targeting and landing page changes all shipped together. No sample sizes, test lengths or significance were shared, and the 407% is a single best page.
Who ran it
KlientBoost ran this test for sales email productivity software and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we A/B test our paid landing pages every week, then landing page conversion rate will rise because each round removes friction and sharpens the message for the ad traffic.
- Primary metric
- Landing page conversion rate (trial or demo sign-ups per paid click)
- Guardrails
- Cost per acquisition
- Trial-to-paid or lead-to-opportunity rate
- Sign-up volume
- Who should test it
- SaaS teams spending enough on paid search to reach significance on page tests every week or two. Low-traffic accounts will not get readable weekly results and should test bigger changes less often.
Questions
How do I know whether the landing page or the ads caused a lift?
Change one side at a time, or split the same ad traffic between the old and new page.
If ads, keywords and pages all change in the same month, you cannot separate their effects.
How often should I run landing page tests on paid traffic?
As often as traffic allows a clear result.
Weekly works only with high volume; most SaaS accounts need two to four weeks per test.
Why can conversion rate rise while cost per acquisition only falls a little?
Conversion rate is measured per click, and click costs, targeting and traffic mix change too.
Watch both numbers, plus lead or trial quality, before calling a winner.
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