Conversion-focused landing page redesigns: +24% avg. conversion rate
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsConversion-focused landing page redesigns, including pages aimed at competitor searches, lifted Scoro's average conversion rate by more than 24%.
KlientBoost ran the work for the business management software company and published it as a case study PDF.
The agency then changed campaign structure, remarketing and audiences too, so the redesigns are one part of a bundled engagement.
- Average conversion rate: +24%, credited by the agency to the landing page redesigns.
- Cost per acquisition: -14%, credited to more granular keywords.
- Conversion volume: +318%, mostly from a larger budget, remarketing and new audiences, not the pages.
Control
Scoro's paid traffic went to its earlier landing pages, before KlientBoost applied its landing page design practices.
Variant
KlientBoost redesigned the pages using its conversion-focused practices and added competitor landing pages, alongside more granular keywords, remarketing, lookalike audiences and international market tests.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Pages built around a clear offer and one action usually beat general product pages for paid traffic.
- Competitor pages give comparison shoppers a direct reason to switch.
- The volume jump reflects more spend and reach, so it says little about page quality.
Caveats: KlientBoost reported these numbers itself in a one-page case study PDF. They compare performance before and after a whole paid-media engagement, not a controlled split test, and ad, keyword, targeting and landing page changes all shipped together. No sample size, duration or significance was shared.
Who ran it
KlientBoost ran this test for business management software and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we redesign our paid landing pages around one offer and one action, and add pages for competitor searches, then average conversion rate will rise because visitors get a focused answer to their search.
- Primary metric
- Average conversion rate across paid landing pages
- Guardrails
- Cost per acquisition
- Trial or demo quality
- Bounce rate by page
- Who should test it
- B2B SaaS companies running paid search to generic product pages. If your pages are already focused and tested, expect a smaller lift.
Questions
Should paid traffic go to a dedicated landing page instead of the homepage?
Usually it is worth testing. A dedicated page can match the ad's promise and remove distractions, but run it as a split test so you know the page, not the ad changes, made the difference.
Why did conversion volume rise far more than conversion rate?
Volume grew mainly because budget and audiences expanded.
Conversion rate is the better guide to whether the pages themselves improved.
How do I know whether the landing page or the ads caused a lift?
Change one side at a time, or split the same ad traffic between the old and new page.
If ads, keywords and pages all change in the same month, you cannot separate their effects.
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