New search landing page plus PPC overhaul: +138% conversion rate
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsA new, modern landing page for DailyPay's search campaigns, plus landing page optimization and a new PPC strategy, came with a reported 138% rise in conversion rate.
KlientBoost ran this engagement for the earned wage access software company and published it as a PDF case study.
Ads, targeting and pages changed together, so the page's own share of the lift is unknown.
- Conversion rate: +138%, reported for the whole engagement.
- Conversions: +2,200%.
- Cost per acquisition: reported as a 170% decrease. A cost cannot fall by more than 100%, so treat this figure loosely.
- No sample size, duration or significance was shared.
Control
DailyPay's earlier PPC setup and destination pages, which the source says were falling short of the team's goals.
Variant
KlientBoost built a landing page for search traffic with a modern look that kept DailyPay's brand rules, and optimized landing pages more broadly. It also tested case study and eBook ads and ran LinkedIn lead gen campaigns with job-title targeting.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A dedicated search page can match the searcher's query more closely than a general product page.
- LinkedIn title targeting and content offers like eBooks likely brought in more relevant B2B buyers.
- Much of the conversion growth probably came from new channels and offers, not the page.
Caveats: Agency-reported before/after result for a whole paid-media engagement, not a split test. Ads, keywords, targeting and landing pages all changed together, and no sample size, test duration or significance was shared. One reported figure, a 170% cost decrease, is not possible as stated.
Who ran it
KlientBoost ran this test for earned wage access fintech software and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we send search traffic to a dedicated landing page built around the query instead of our general site, then demo request rate will rise because buyers see their problem and one clear next step.
- Primary metric
- Demo or lead form completion rate from search clicks
- Guardrails
- Cost per lead
- Lead-to-qualified-opportunity rate
- Who should test it
- B2B SaaS and fintech companies selling to employers or HR buyers through search. It matters less if search is a small channel for you.
Questions
Do B2B search campaigns need their own landing page?
Often. A page that matches the query and asks for one action tends to convert better than a home page with many paths, though you should split test it to confirm.
Can I credit a PPC lift to the landing page alone?
Not when the ads, keywords and targeting changed at the same time.
To isolate the page, send the same paid traffic to the old and new page in a split test.
Similar tests
KlientBoostKlientBoostKlientBoostKlientBoostKlientBoostKlientBoost