Custom PPC landing pages at CareSync: +322% conversion rate
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsCareSync's paid-traffic conversion rate rose 322% after it moved ad clicks to custom landing pages with ongoing testing.
KlientBoost ran the work for CareSync, a chronic care management software and services company, and published it as a PDF case study.
The new pages launched together with new Google Ads, remarketing and retargeting work, so the lift belongs to the whole package, not the pages alone.
- Conversion rate: up 322% versus before the engagement, as reported by the agency.
- Conversions: up 259%.
- Cost per conversion: down 97%, a figure that is unusually large and hard to judge without the raw numbers.
- Click-through rate on ads: up 176%, which shows the ad side changed a lot too, not just the pages.
The change
Illustrative only: a general page replaced by a custom page per campaign.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Before the engagement, CareSync sent paid traffic to its existing pages. The source says the team lacked the time to test ads and landing pages often.
Variant
KlientBoost built custom landing pages for paid traffic and kept testing them. It also ran Google Ads, Google remarketing and AdRoll retargeting at the same time.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A page built for one ad message usually matches the visitor's intent better than a general page.
- Frequent testing let the team keep what worked and drop what didn't.
- Better ads and retargeting likely sent warmer visitors, which lifts conversion rate on any page.
Caveats: KlientBoost reported this as a before-and-after result of a whole paid-media engagement, not a split test of the page. Ads, retargeting, reporting and pages all changed at once, and no sample size, time frame, date or significance was shared.
Who ran it
KlientBoost ran this test for chronic care management software and services and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we send each paid ad group to a custom landing page that matches its message, then conversion rate will rise because visitors see the offer they clicked on.
- Primary metric
- Paid-traffic conversion rate (demo or lead form submits)
- Guardrails
- Cost per conversion
- Lead-to-opportunity rate
- Click-through rate held steady, so the page gets the credit
- Who should test it
- B2B and healthcare software teams sending paid search traffic to a homepage or general product page. It probably won't help much if you already run message-matched pages per campaign. Run a true split test with ads held constant to see the page's own effect.
Questions
Do custom landing pages beat sending ad clicks to the homepage?
Often, because the page can repeat the ad's promise and remove distractions.
But this case changed ads too, so it can't show how much the page alone added.
Is a 322% conversion rate lift realistic?
Big jumps like this tend to happen when the starting point was weak and many things change at once.
Expect smaller gains from a single page test.
Similar tests
KlientBoostKlientBoostKlientBoostKlientBoostKlientBoostKlientBoost