Custom early-access sign-up pages plus new PPC: +306% lead sign-ups
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsNew custom sign-up pages for CarDash's early-access list, launched with rebuilt paid campaigns, came with a reported 306% rise in lead sign-ups.
KlientBoost ran this engagement for CarDash, a vehicle maintenance app that was still pre-launch, and published it as a PDF case study.
It was a bundled before/after change, so the page's own share of the lift is unknown.
- Lead sign-ups: +306%, reported for the whole engagement, not the page alone.
- Cost per acquisition: down 67%.
- Site traffic: up 13% in the first month, so part of the sign-up growth came from more visitors, not a better page.
- No sample size, duration or significance was shared.
Control
CarDash's earlier paid traffic and sign-up flow. The startup said it lacked the design and engineering resources to build its own landing and sign-up pages.
Variant
KlientBoost designed on-brand landing pages for collecting early-access email sign-ups. At the same time it ran Google search ads and lookalike audiences on Facebook and Twitter.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A pre-launch app has one job for its page: get the email. A focused early-access page with a single form leaves little to distract.
- Before the engagement there were no dedicated pages, so any purpose-built page had a low bar to beat.
- Lookalike audiences and search ads likely brought in more relevant visitors, which lifts sign-ups whatever the page looks like.
Caveats: Agency-reported before/after result for a whole paid-media engagement, not a split test. Ads, keywords, targeting and landing pages all changed together, and no sample size, test duration or significance was shared.
Who ran it
KlientBoost ran this test for vehicle maintenance app (pre-launch early-access list) and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we send paid traffic to a dedicated early-access page with one sign-up form instead of a general page, then sign-up rate will rise because visitors see one clear action that matches the ad.
- Primary metric
- Email sign-up rate from paid traffic
- Guardrails
- Cost per sign-up
- Share of sign-ups that confirm or open the first email
- Who should test it
- Pre-launch apps and SaaS products building a waitlist from paid ads. It matters less if you already send paid traffic to a focused, single-goal page.
Questions
What should a pre-launch waitlist page include?
Keep it to a clear statement of what the product does, a short reason to join early, and one email field.
Extra links and long feature lists tend to pull attention from the form.
Can I credit a PPC lift to the landing page alone?
Not when the ads, keywords and targeting changed at the same time.
To isolate the page, send the same paid traffic to the old and new page in a split test.
Similar tests
KlientBoostKlientBoostKlientBoostKlientBoostKlientBoostKlientBoost