Surefoot
CRO agency · surefoot.me
9 A/B tests with real results, shared by Surefoot.
A
→B
+18% transactions
Explained contact fields in Shopify checkout
CheckoutCheckout steps, fields & flow
A
→B
2x transactions
Fracture mobile homepage rebuild
HomepageHero & above-the-fold section
A
→B
+39% conversion
LovelySkin redesign checked by 10 pre-launch tests
Site-wideLayout, fonts & visual design
A
→B
+17% AOV
$99 free shipping threshold instead of free US shipping
Site-wideFree shipping thresholds & shipping price
A
→B
+8% visits to checkout
SMITH mobile cart redesign
CartCart drawers & slide carts
A
→B
+49% email captures
Email required to see Bike Finder quiz results
OtherProduct finder quizzes
A
→B
+92% consultation requests
Navigation change at The Shade Store
Navigation & menuNavigation & mega menus
A
→B
+73% sample orders on mobile
Free sample kit toaster
Product pagePopups & email capture
A
→B
about -82%, stopped
Swatch navigation test at The Shade Store
Navigation & menuNavigation & mega menus
LiftArchive covers 9 A/B tests that Surefoot has published. Each page has our own summary and commentary, with a link to the original case study. Most are on site-wide (2), navigation & menu (2), checkout (1).