Peter Christensen
@peterac_ · Scaling CRO · CRO systems and teams for 8-figure ecommerce brands
Peter Christensen has shared 7 measured test results and 2 ideas on X. Most of their results are on landing page (3), product page (1), homepage (1).
7measured results
7–0won vs lost or flat
2ideas to test
A
→B
checkout conversion 69% to 76%
Added a customer trust count and 3 USPs with icons to the checkout
CheckoutSocial proof, authority & press
A
→B
+30% revenue per visitor
Removed the 'Track Order' link from the main navigation
Navigation & menuNavigation & mega menus
A
→B
+16% conversion rate
Moved the 'How it works' section further down the page so higher-engagement sections sit higher
Landing pageBenefit, problem, how-it-works & results sections
A
→B
-35% CPA at same spend
Launched advertorial-style landing pages for paid traffic
Landing pageAdvertorials, listicles & presell pages
A
→B
+27.26% revenue per visitor
Added Warranty and Security trust buttons below add to cart and refreshed the product info layout into accordions
Product pageMoney-back guarantee & returns
A
→B
+20% conversion rate
Moved a $600+ AOV offer landing page from SamCart to a PageDeck landing page
Landing pageThemes, page builders & page speed
A
→B
+12.64% conversion rate
Rearranged homepage sections to put the most compelling content higher, based on scroll maps
HomepageLayout, fonts & visual design
A
→B
Idea, no result yet
Added a non-sticky benefits banner across all pages on desktop
Site-wideUSP bars & benefit icons
A
→B
Idea, no result yet
Added an expiration countdown timer to the free gift in the cart
CartCountdown timers