N
Novel
Testing and CRO tool
3 A/B tests with real results, shared by Novel.
A
→B
+41.4% revenue per visitor
Social videos on a meat stick product page
Product pageUGC & product video
A
→B
+26.2% conversions
Customer videos on a baby sleep sack product page
Product pageUGC & product video
A
→B
+6.4% RPV, not significant
Social videos on a steak product page
Product pageUGC & product video
LiftArchive covers 3 A/B tests that Novel has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (3).