MI
MECLABS Institute
CRO agency
8 A/B tests with real results, shared by MECLABS Institute.
A
→B
+33% sales per hour
Optimized call guide, training and call timing
Other
A
→B
+291% clicks
'Speak to an Expert' plus a demo CTA vs 'Contact Sales'
Landing page
A
→B
+32% revenue per donation
Member benefits in a donation email
Email
A
→B
+638% leads
Long, agent-focused Medicare landing page
Landing page
A
→B
no significant sales lift
Value-focused telesales script rewrite
Other
A
→B
-12.5% click rate
Network-size subject lines vs passion
Email
A
→B
+75% clicks, not significant
B2B email led by proof vs network size
Email
A
→B
all 4 versions lost
Donation email focused on one value point
Email
LiftArchive covers 8 A/B tests that MECLABS Institute has published. Each page has our own summary and commentary, with a link to the original case study. Most are on email (4), landing page (2), other (2).