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Tests
Ecommerce
All ecommerce tests1219Winning testsTests that lostTest ideas698Every vertical1724
By page
Product page492Cart96Checkout58Collection page143Homepage133Landing page67Navigation & menu60Post-purchase3
SaaS
All SaaS tests205Landing page51Homepage30Pricing page26Signup page18Checkout13
Lead-gen
All Lead-gen tests220Landing page94Lead form43Homepage23Email18Site-wide17
Apps
All app tests80Paywall71App onboarding7App retention2App CRO overviewARPU calculatorApp icon generator
Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
Ecommerce, SaaS, lead-gen and app tests in one database. Share a test →
Elements
Trust and proof
Reviews & star ratings87Social proof, authority & press81UGC & product video29Money-back guarantee & returns51Trust badges & security seals56Bestseller badges & product labels44
Offers and pricing
Pricing, discounts & savings display119Bundles & quantity breaks49Upsells & cross-sells86Subscriptions & subscribe-and-save52Free shipping thresholds & shipping price38Countdown timers22
Layout and content
Product images & gallery100Hero & above-the-fold section75Headlines, product titles & copy129Sticky add-to-cart bars36Navigation & mega menus128Shipping & delivery messaging83
All 44 elements → · Browse by page type →
Guides
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Benchmarks
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Calculators and checklists
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Tools
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Statistics
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B

Booking.com

Company (in-house test)

3 A/B tests with real results, shared by Booking.com.

A
→
B
+36% registration clicks
Sticky mobile CTA on partner sign-up page
Signup page
A
→
B
'Sign up today' about -10% clicks
'Start registration' beat 'Sign up today', which cut clicks ~10%
Signup page
A
→
B
no lift
Registration steps moved higher on Booking.com join page
Signup page

LiftArchive covers 3 A/B tests that Booking.com has published. Each page has our own summary and commentary, with a link to the original case study. Most are on signup page (3).