'Get a Quote' button in the sticky nav: +10.82% quotes started
Commentary byLiftArchiveOur analysis, not theirsAdding a persistent 'Get a Quote' button to the floating top navigation lifted quotes started by 10.82% for Westfund, an Australian not-for-profit health fund.
Insighten ran this test for Westfund, and it was published as a VWO case study.
The gain carried down the funnel, with new member joins up 28.84%.
- Quotes started (primary metric): +10.82%.
- Quotes generated: +10.24%, so the extra starts mostly turned into completed quotes.
- New member joins: +28.84%, a larger lift further down the funnel.
- Value: +32%. The case study does not define how value was measured.
The change
Persistent 'Get a Quote' button added to the floating nav
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
On desktop, the 'Get a Quote' button only appeared in the homepage hero. Visitors on other pages had no clear way into the quote and join funnel.
Variant
A prominent 'Get a Quote' button was added to the floating navigation bar, so it stayed visible on desktop as visitors moved around the site.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The only entry point was in the homepage hero, so visitors who landed on or returned from other pages could easily miss it.
- A button in a floating nav is always one click away, which removes the need to hunt for the next step.
- Visitors who looked around before deciding could act the moment they were ready, which may explain the bigger lift in joins.
Caveats: The test ran on desktop only. The case study does not share sample size, duration or confidence level, and the 32% value figure is not defined.
Who ran it
Insighten ran this test and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Insighten →
How to run this test on your site
- Hypothesis
- If we add our main quote or lead button to the sticky navigation, then more visitors will start the process because the entry point is visible on every page.
- Primary metric
- Quote or lead forms started
- Guardrails
- Quote completion rate
- Final sign-ups or sales
- Clicks on other nav items
- Who should test it
- Insurance, finance and other lead-gen sites where the main action lives in one hero section. It fits best when visitors browse several pages before acting. If the button is already in your nav, look elsewhere.
Questions
Should my main call to action be in the navigation?
If visitors browse several pages before acting, a nav button keeps the next step in reach.
In this test it lifted quote starts and new members on desktop.
Does a sticky CTA hurt other navigation?
It can draw clicks away from other links.
Track those clicks as a guardrail when you test it.
Will this work on mobile?
This test covered desktop only. Mobile navs have less room, so test it there separately.