Stronger hero, more social proof on affiliate page: +17.66% sign-ups
Commentary byLiftArchiveOur analysis, not theirsA stronger hero, clearer copy and more social proof on a generic affiliate landing page lifted the sign-up rate by 17.66%.
Omnisend's in-house web growth team ran this A/B test, and it was published as a VWO case study.
Several changes shipped together, so no single element can claim the result.
- Sign-up rate: +17.66%, from 277 sign-ups out of 2,988 visitors (about 9.3%) to 318 out of 2,915 (about 10.9%).
- Sample: about 5,900 visitors in total. Results were judged at a 90% confidence threshold.
- Test duration was not shared.
The change
A stronger hero, clearer copy and new social proof replace a thin layout.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The generic affiliate landing page had a basic layout and little messaging.
Variant
The page got a more persuasive hero, refined copy, extra social proof and trust elements, plus updated widgets and redesigned sections.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Usability testing found unclear copy, a weak hero and too little social proof. The variant fixed all three.
- The team believed the hero mattered most, thanks to clearer messaging and better focus.
- Affiliate visitors arrive from someone else's recommendation, so proof that others use the product helps confirm that advice.
- the gain came from several small fixes, so it is hard to say which one did the most.
Caveats: This was a bundled change, so the lift can't be credited to the hero or social proof alone. The sample was about 5,900 visitors and the test used a 90% confidence threshold, so the true lift may be smaller.
Who ran it
Omnisend ran this test and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Omnisend →
How to run this test on your site
- Hypothesis
- If we give our affiliate landing page a clearer hero and more social proof, then more referred visitors will sign up because they will quickly see what we offer and that others trust it.
- Primary metric
- Sign-up rate from affiliate traffic
- Guardrails
- Activation rate of new sign-ups
- Bounce rate
- Affiliate-attributed revenue
- Who should test it
- SaaS companies with partner or affiliate traffic landing on a thin, generic page. If your affiliate pages are already tailored and full of proof, expect a smaller gain.
Questions
What should an affiliate landing page include?
A clear hero that says what the product does, short copy, and social proof.
Omnisend lifted sign-ups 17.66% by adding all three.
Is social proof or the hero more important?
Omnisend's team thought the hero mattered most, but the changes shipped together.
Test them one at a time if you need to know.