Monster.com jobs page with dollar savings and calculator: +11.6%
Commentary byLiftArchiveOur analysis, not theirsMonster.com's best-performing employer jobs page, with new copy, a stronger headline, bulk savings in dollars and a savings calculator, lifted page performance by 11.6%.
Monster.com ran the multivariate test with Offermatica, and it was published by MarketingExperiments.
The result belongs to the winning combination of four factors, not to any single change.
- The winning combination improved page performance by 11.6% over the default page.
- Four factors were tested: sales copy (original, conversational or bulleted), headline (default or two new versions), savings (in percent, in dollars or not shown) and a savings calculator (present or not).
- The source does not name the exact conversion metric or say how much each factor contributed, so the lift should not be credited to one element.
The change
The winning page added a new headline and copy, dollar savings and a savings calculator.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The original employer jobs page with the default copy and headline, no savings figure, and no savings calculator.
Variant
New sales copy, a new headline, savings from buying job postings in bulk shown in dollars, and a savings calculator on the page.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Showing savings in dollars makes the value of a bulk purchase concrete, which helps employers justify a larger order.
- A savings calculator lets buyers see the benefit for their own hiring volume instead of trusting a general claim.
- A sharper headline and rewritten copy may have made the offer clearer to employers comparing job posting options.
Caveats: This was a multivariate test, so the 11.6% belongs to the winning combination. The metric, sample size and duration were not shared, and the data is from 2005.
Who ran it
Monster.com ran this test and published the results (MarketingExperiments). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Monster.com →
How to run this test on your site
- Hypothesis
- If we show bulk savings in dollars and add a savings calculator, then more buyers will choose a larger package because they can see what they save for their own volume.
- Primary metric
- Package purchase conversion rate
- Guardrails
- Average order value
- Share of buyers choosing the bulk package
- Who should test it
- B2B and lead-gen businesses that sell credits, postings or seats in bundles with volume discounts. If you sell one fixed plan with no volume pricing, this does not apply.
Questions
Should I show discounts in dollars or percent?
Monster.com's winning page used dollars. Dollar figures often feel more concrete on larger purchases, but test it, because percent can look bigger on cheap items.
Do pricing calculators increase conversions?
They can help when the value depends on the buyer's volume.
In this test the calculator was part of the winning combination, but its own effect was not reported.