20-40% off for a 2-year term on pricing page: +121.56% revenue
Commentary byLiftArchiveOur analysis, not theirsMeebox added 20-40% discounts for customers who committed to a 2-year term, and revenue rose 121.56%.
The Danish hosting provider, now UnoEuro, ran the A/B test on its pricing page, and it was published as a VWO case study.
Conversions and average order value rose as well.
- Revenue: +121.56%, with a 98% chance to beat the original.
- Conversions (customers per page visitor): +51.85%.
- Average order value: +46.24%, as customers paid upfront for longer terms.
- Sample size, duration and long-term churn or refunds were not shared.
The change
Discounts for a 2-year commitment added to each plan
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The pricing page listed monthly cost, space, bandwidth and domains for each plan, with no discounts.
Variant
The pricing page offered discounts to customers who locked in for 2 years, from 20% up to 40% on the highest plan.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A visible discount gives hesitant buyers a reason to act now.
- Paying for 2 years upfront raises the value of each order, which lifts revenue even more than sign-ups.
- Hosting customers rarely switch once set up, so a long term may have felt low-risk to buyers.
Caveats: Sample size and test duration were not shared, and the result is vendor-published. Revenue was measured at sign-up, so the cost of the discounts over 2 years and later renewals are not accounted for.
Who ran it
Meebox ran this test for Danish web and cloud hosting provider and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Meebox →
How to run this test on your site
- Hypothesis
- If we offer a discount for committing to a multi-year term, then more visitors will buy and spend more upfront because the saving is clear and the long term suits how they use the product.
- Primary metric
- Revenue per pricing page visitor
- Guardrails
- Refund or cancellation rate
- Share of customers on monthly plans
- Renewal rate at term end
- Who should test it
- SaaS and hosting businesses with low churn, where customers expect to stay for years. It may not fit products people trial briefly or where cash upfront matters less than monthly retention.
Questions
Do multi-year discounts increase SaaS revenue?
They can raise upfront revenue and order value.
Meebox saw revenue rise 121.56%, but you should also track renewals and refunds.
How big should a commitment discount be?
Meebox used 20% to 40%, with the biggest cut on the top plan.
Test levels that your margins can support over the full term.
Do discounts hurt long-term revenue?
They lower the price per month, so check lifetime value, not just first-order revenue.
A longer lock-in can offset that through retention.