'Make Me Famous' sign-up button text: +8.39% sign-ups
Commentary byLiftArchiveOur analysis, not theirsChanging the sign-up button text to 'Make Me Famous' raised sign-ups for a five-day online visibility program by 8.39%.
LKR Social Media, also known as Roeder Studios, ran this A/B test on its Creating Fame program page, and it was published as a VWO case study. The result was reported at 99% confidence.
- Program sign-ups: +8.39%, reported at 99% confidence.
- Sample size and test duration were not shared.
The change
Only the sign-up button text changes, to 'Make Me Famous'.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The landing page for the Creating Fame program used the original sign-up button text. The case study shows it only in a screenshot, so we don't state it here.
Variant
The same page with the button text changed to 'Make Me Famous'. Nothing else on the page was reported as changed.
Why it likely won
Our reading of the result, not the practitioner's claim.
- 'Make Me Famous' names the outcome people want, not the action of signing up.
- The first-person 'Me' lets visitors read the button as their own choice, which can feel more personal.
- for a free program, the bold promise matched the campaign's tone and gave people a reason to click now.
Caveats: Sample size and duration were not shared, and the original button text is not given in the case study text. The result comes from a single campaign page.
Who ran it
LKR Social Media ran this test and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on LKR Social Media →
How to run this test on your site
- Hypothesis
- If we change our sign-up button text from a generic action to the outcome visitors want, written in first person, then more visitors will sign up, because the button will tell them what they get.
- Primary metric
- Sign-ups or form submissions
- Guardrails
- Completion or attendance rate after sign-up
- Unsubscribe rate in the first week
- Lead quality
- Who should test it
- Lead-gen and SaaS teams running sign-up pages for free programs, trials or webinars. A playful, bold promise may not fit serious or regulated offers, where clear, plain wording is safer.
Questions
Does first-person button text increase conversions?
It sometimes does. In this test, 'Make Me Famous' lifted sign-ups by 8.39%, but it also changed the message to focus on the outcome, so both may have helped.
What makes good call-to-action button copy?
Say what the visitor gets, in a few words.
Specific outcomes tend to beat generic labels like 'Submit' or 'Sign up'.
Is changing only the button text worth testing?
Yes, it is cheap and quick to run.
Expect modest lifts, and make sure you have enough traffic to detect them.