Multi-step landing pages for a real estate investing app: +35% leads
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsLead count rose 35% in the first month after Rich Uncles moved paid traffic to multi-step landing pages.
KlientBoost ran the work for the real estate investment trust platform and published it as a case study PDF.
The pages launched with restructured search campaigns and new ad platforms, so this is a bundled before/after, not a page-only test.
- Leads: +35% in the first month, as reported by the agency.
- The PDF also shows a 42% rise in connection rate and a 25% drop in cost per conversion, though the layout makes the pairing hard to read.
- Adding Bing and Yahoo means part of the extra leads may come from new traffic, not a better page.
- No sample size or significance was shared.
The change
A multi-step form replaces the earlier sign-up form
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Paid search ran through Rich Uncles' earlier campaigns and pages, alongside radio, its strongest channel at the time. The earlier pages are not shown.
Variant
KlientBoost added multi-step landing pages and restructured the search campaigns into single keyword ad groups. It also launched Bing and Yahoo Gemini ads, keyword-level call tracking and custom remarketing audiences.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Investing feels like a big decision, and a step-by-step form lets people ease in before giving contact details.
- Early questions about goals or amount can act as light qualification, so sales talks to better-fit leads.
- New ad platforms add reach, which grows lead count even if the page rate stayed the same.
Caveats: Agency-reported before/after covering only the first month. New platforms, campaign changes, call tracking and landing pages all launched together, and no sample size or significance was shared.
Who ran it
KlientBoost ran this test for real estate investment trust platform and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we turn our sign-up form into a short multi-step flow that starts with an easy investing question, then more paid visitors will become leads because the first step feels low-commitment.
- Primary metric
- Leads per paid visitor
- Guardrails
- Cost per lead
- Lead-to-funded-account rate
- Drop-off at the contact-details step
- Who should test it
- Fintech and investment platforms with a long sign-up or many qualifying questions. It is less useful if your sign-up is already a single email field.
Questions
Do multi-step forms work for financial products?
They often help when you need several details, because each step feels small.
Watch lead quality, since easier forms can bring less serious sign-ups.
Is a 35% lift in one month reliable?
It is an early read from the first month, with several changes at once.
Give a page test a few weeks and enough leads before deciding.
How much of the lift came from the landing pages?
The case study does not split it out.
New ad platforms and campaign changes launched at the same time.
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