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Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
Ecommerce, SaaS, lead-gen and app tests in one database. Share a test →
Elements
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Pricing, discounts & savings display119Bundles & quantity breaks49Upsells & cross-sells86Subscriptions & subscribe-and-save52Free shipping thresholds & shipping price38Countdown timers22
Layout and content
Product images & gallery100Hero & above-the-fold section75Headlines, product titles & copy129Sticky add-to-cart bars36Navigation & mega menus128Shipping & delivery messaging83
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UB

Ulta Beauty

Company (in-house test)

1 A/B tests with real results, shared by Ulta Beauty.

A
→
B
+9% revenue
Recommendations overlay after add to bag
Product pageUpsells & cross-sells

LiftArchive covers 1 A/B test that Ulta Beauty has published. Each page has our own summary and commentary, with a link to the original case study.