T
TAG
CRO agency
4 A/B tests with real results, shared by TAG.
A
→B
+9.8% conversion
60-day trial above the fold for new customers
Product pageMoney-back guarantee & returns
A
→B
+3.9% conversion rate
Absorbency shown as 'X tampons worth'
Product pageHeadlines, product titles & copy
A
→B
+3.4% conversion
'How It Works' homepage section for new visitors
HomepageBenefit, problem, how-it-works & results sections
A
→B
+5.6% checkout rate
Full cart icon with item count
Navigation & menuCart drawers & slide carts
LiftArchive covers 4 A/B tests that TAG has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (2), homepage (1), navigation & menu (1).