S
Stardust
Company (in-house test)
6 A/B tests with real results, shared by Stardust.
A
→B
+131% paywall conversion
7-day free trial on the $24.99 yearly plan
PaywallFree trial
A
→B
+50% conversion; +62.5% proceeds per user; yearly share +30%
Discount badge and weekly-equivalent price
PaywallPaywall discount and offer
A
→B
+67% paywall conversion; +12.5% proceeds per user
Video background paywall
PaywallPaywall design
A
→B
+13.6% conversion; trial-to-paid unchanged
Trial timeline paywall
PaywallFree trial
A
→B
Lost on conversion and proceeds per user
Yearly plan only on the paywall
PaywallPlan mix (annual, monthly, weekly)
A
→B
Lost on conversion and proceeds per user
Yearly first, other plans in a 'More Pricing' drawer
PaywallPlan mix (annual, monthly, weekly)
LiftArchive covers 6 A/B tests that Stardust has published. Each page has our own summary and commentary, with a link to the original case study. Most are on paywall (6).