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Product page492Cart96Checkout58Collection page143Homepage133Landing page67Navigation & menu60Post-purchase3
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Apps
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Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
Ecommerce, SaaS, lead-gen and app tests in one database. Share a test →
Elements
Trust and proof
Reviews & star ratings87Social proof, authority & press81UGC & product video29Money-back guarantee & returns51Trust badges & security seals56Bestseller badges & product labels44
Offers and pricing
Pricing, discounts & savings display119Bundles & quantity breaks49Upsells & cross-sells86Subscriptions & subscribe-and-save52Free shipping thresholds & shipping price38Countdown timers22
Layout and content
Product images & gallery100Hero & above-the-fold section75Headlines, product titles & copy129Sticky add-to-cart bars36Navigation & mega menus128Shipping & delivery messaging83
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Statistics
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S

Shiseido

Company (in-house test)

2 A/B tests with real results, shared by Shiseido.

A
→
B
+159% desktop clicks
Klarna copy grouped with price and Add to Cart
Product pagePayment icons, express checkout & BNPL
A
→
B
+95% try-on clicks
Brighter virtual try-on button with camera icon
Product pageAdd-to-cart & CTA buttons

LiftArchive covers 2 A/B tests that Shiseido has published. Each page has our own summary and commentary, with a link to the original case study.