Prismfly
CRO agency · prismfly.com
10 A/B tests with real results, shared by Prismfly.
A
→B
+11.5% add to cart
Showing percent saved next to sale price
Product pagePricing, discounts & savings display
A
→B
+16% conversion rate
Rotating 3D product GIF in the hero
Landing pageHero & above-the-fold section
A
→B
transactions up
Hover to swap product images on desktop
Product pageProduct images & gallery
A
→B
double-digit lift
Skipping the cart and going straight to checkout
CartCheckout steps, fields & flow
A
→B
+25.2% revenue per session
Installments and duties messaging
Product pagePayment icons, express checkout & BNPL
A
→B
+8% returning conversion
Rebuilt product quiz with email capture
OtherProduct finder quizzes
A
→B
+15% conversion rate, before vs after
Mobile-first theme redesign
Site-wideLayout, fonts & visual design
A
→B
+26.77% revenue per user (before/after)
Plug Tech site redesign
Site-wideLayout, fonts & visual design
A
→B
+52% conversion rate
DFTBA theme migration and creator templates
Site-wideThemes, page builders & page speed
A
→B
+33% revenue, +6% conversion
Primal Kitchen DTC redesign
Site-wideLayout, fonts & visual design
LiftArchive covers 10 A/B tests that Prismfly has published. Each page has our own summary and commentary, with a link to the original case study. Most are on site-wide (4), product page (3), landing page (1).