PI
Performics India
CRO agency
5 A/B tests with real results, shared by Performics India.
A
→B
+40% leads
Paint cost calculator cut from 5 steps to 3
Lead form
A
→B
winner, figures not shared
Clearer car insurance ad landing page
Landing page
A
→B
winner
Shorter health insurance ad page with '2 Steps' CTA
Landing page
A
→B
+38% leads
Stronger hero and 'Free' quote CTA on car insurance page
Landing page
A
→B
+25% leads
Full form above the fold on health insurance page
Landing page
LiftArchive covers 5 A/B tests that Performics India has published. Each page has our own summary and commentary, with a link to the original case study. Most are on landing page (4), lead form (1).