P
Paperstone
Company (in-house test)
4 A/B tests with real results, shared by Paperstone.
A
→B
+16.85% revenue
Bulk discount offer, redesigned and retested
Site-widePricing, discounts & savings display
A
→B
no change in conversions
Bulk-buy discount ribbon in the sidebar
Site-widePricing, discounts & savings display
A
→B
no clear result, leaned worse
Competitor prices above Add to Basket
Product pageComparison charts & tables
A
→B
+10.67% conversion rate
Price comparison box below Add to Basket
Product pageComparison charts & tables
LiftArchive covers 4 A/B tests that Paperstone has published. Each page has our own summary and commentary, with a link to the original case study. Most are on site-wide (2), product page (2).