O
OnSwitch
Company (in-house test)
6 A/B tests with real results, shared by OnSwitch.
A
→B
revenue loss became a gain
'Bundle Sale' label plus explainer screen
Pricing page
A
→B
+14.65% rate taps
Heart icons in an app rating prompt
Other
A
→B
+5.6% sales
'Best Value' text in red instead of green
Checkout
A
→B
Users came back slightly more but bought less
Locking free content for three days cut OnSwitch purchases
Onboarding
A
→B
revenue fell
$10 bundle with a 'Sale' headline at the top
Pricing page
A
→B
-10% conversion
Louder 'Buy all scenes!' offer with red button
Checkout
LiftArchive covers 6 A/B tests that OnSwitch has published. Each page has our own summary and commentary, with a link to the original case study. Most are on pricing page (2), checkout (2), onboarding (1).