M
MarketingSherpa
Company (in-house test)
4 A/B tests with real results, shared by MarketingSherpa.
A
→B
higher clickthrough
Article summaries cut from a weekly newsletter
Email
A
→B
+76% free trial sign-ups
Members vs non-members comparison chart
Free trial
A
→B
no change in conversions
Letting visitors pick 1 of 3 free guides
Lead form
A
→B
significant drop in leads
Guide choice plus one extra form field
Lead form
LiftArchive covers 4 A/B tests that MarketingSherpa has published. Each page has our own summary and commentary, with a link to the original case study. Most are on lead form (2), email (1), free trial (1).