HB
HomEquity Bank
Company (in-house test)
7 A/B tests with real results, shared by HomEquity Bank.
A
→B
+154% conversion rate
One-page inquiry form split into seven steps
Lead form
A
→B
+53% conversions
Seven-step inquiry form cut to four steps
Lead form
A
→B
+35% conversions
Progress tracker added to a multi-step inquiry form
Lead form
A
→B
+20% conversions
Celebrity spokesperson added to an inquiry form
Lead form
A
→B
+20% conversion rate
Form tracker that explains next steps
Lead form
A
→B
conversion rate up
Retiree association CEO featured on landing page
Landing page
A
→B
+30% vs best ads
Longer Facebook videos with big text for seniors
Ad
LiftArchive covers 7 A/B tests that HomEquity Bank has published. Each page has our own summary and commentary, with a link to the original case study. Most are on lead form (5), landing page (1), ad (1).