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Tests
Ecommerce
All ecommerce tests1219Winning testsTests that lostTest ideas698Every vertical1724
By page
Product page492Cart96Checkout58Collection page143Homepage133Landing page67Navigation & menu60Post-purchase3
SaaS
All SaaS tests205Landing page51Homepage30Pricing page26Signup page18Checkout13
Lead-gen
All Lead-gen tests220Landing page94Lead form43Homepage23Email18Site-wide17
Apps
All app tests80Paywall71App onboarding7App retention2App CRO overviewARPU calculatorApp icon generator
Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
Ecommerce, SaaS, lead-gen and app tests in one database. Share a test →
Elements
Trust and proof
Reviews & star ratings87Social proof, authority & press81UGC & product video29Money-back guarantee & returns51Trust badges & security seals56Bestseller badges & product labels44
Offers and pricing
Pricing, discounts & savings display119Bundles & quantity breaks49Upsells & cross-sells86Subscriptions & subscribe-and-save52Free shipping thresholds & shipping price38Countdown timers22
Layout and content
Product images & gallery100Hero & above-the-fold section75Headlines, product titles & copy129Sticky add-to-cart bars36Navigation & mega menus128Shipping & delivery messaging83
All 44 elements → · Browse by page type →
Guides
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Benchmarks
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Calculators and checklists
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Statistics
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GK

Gym King

Company (in-house test)

2 A/B tests with real results, shared by Gym King.

A
→
B
Klarna messaging beat the Trustpilot rating
Klarna pay-later messaging beat a 4.5-star Trustpilot rating
Product pagePayment icons, express checkout & BNPL
A
→
B
-10% revenue per visitor
Star ratings on collection cards
Collection pageReviews & star ratings

LiftArchive covers 2 A/B tests that Gym King has published. Each page has our own summary and commentary, with a link to the original case study.