GrowthRock
CRO agency · growthrock.co
17 A/B tests with real results, shared by GrowthRock.
A
→B
+$55 average order value
One-click leather care kit upsell in cart
CartUpsells & cross-sells
A
→B
+13.5% proceed to checkout
Category links with product photos
Collection pageProduct images & gallery
A
→B
+2.57% conversion rate
Percent-off savings next to prices
Product pagePricing, discounts & savings display
A
→B
+15% conversion rate
Star rating summary at top of product page
Product pageReviews & star ratings
A
→B
+13.4% orders
Discounted second-flavor offer in cart drawer
CartUpsells & cross-sells
A
→B
+7.9% orders
Sticky buy box on desktop product pages
Product pageSticky add-to-cart bars
A
→B
+5.2% orders
Mobile sticky button with slide-up buy drawer
Product pageSticky add-to-cart bars
A
→B
+29% orders (small sample)
Flavor link bar on mobile homepage
HomepageNavigation & mega menus
A
→B
+13.9% checkouts
Mattress product page copy rewrite
Product pageHeadlines, product titles & copy
A
→B
+8% revenue per visitor, flat CR
Product quiz on the homepage
HomepageProduct finder quizzes
A
→B
+21% conversion
Size guide link moved above the size dropdown
Product pageVariant, size & option selectors
A
→B
+7% conversion rate
Support icon in the navbar
Site-wideLive chat & contact options
A
→B
+19% orders
Free shipping message under add to cart
Product pageShipping & delivery messaging
A
→B
no change in conversion
'You Save #%' next to prices
Product pagePricing, discounts & savings display
A
→B
+5% orders (inconclusive)
Category link bar on mobile homepage
HomepageNavigation & mega menus
A
→B
no change in conversion rate
Quick shop on collection pages
Collection pageProduct cards & quick add
A
→B
no change in conversion
Free shipping line under add to cart
Product pageShipping & delivery messaging
LiftArchive covers 17 A/B tests that GrowthRock has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (9), homepage (3), collection page (2).