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Ecommerce
All ecommerce tests1219Winning testsTests that lostTest ideas698Every vertical1724
By page
Product page492Cart96Checkout58Collection page143Homepage133Landing page67Navigation & menu60Post-purchase3
SaaS
All SaaS tests205Landing page51Homepage30Pricing page26Signup page18Checkout13
Lead-gen
All Lead-gen tests220Landing page94Lead form43Homepage23Email18Site-wide17
Apps
All app tests80Paywall71App onboarding7App retention2App CRO overviewARPU calculatorApp icon generator
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Elements
Trust and proof
Reviews & star ratings87Social proof, authority & press81UGC & product video29Money-back guarantee & returns51Trust badges & security seals56Bestseller badges & product labels44
Offers and pricing
Pricing, discounts & savings display119Bundles & quantity breaks49Upsells & cross-sells86Subscriptions & subscribe-and-save52Free shipping thresholds & shipping price38Countdown timers22
Layout and content
Product images & gallery100Hero & above-the-fold section75Headlines, product titles & copy129Sticky add-to-cart bars36Navigation & mega menus128Shipping & delivery messaging83
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Calculators and checklists
Significance calculatorSample size calculatorConversion rate calculatorEcommerce CRO checklistProduct page checklist
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LiftArchive covers 1 A/B test that Going has published. Each page has our own summary and commentary, with a link to the original case study.