F
Fishwife
Company (in-house test)
4 A/B tests with real results, shared by Fishwife.
A
→B
+5.8% revenue per visitor
Accordion vs slider on the product page
Product pageLayout, fonts & visual design
A
→B
+24.5% revenue/visitor
Homepage-style landing page for a collab
Landing pageLayout, fonts & visual design
A
→B
+11.2% mobile add-to-cart
Full product page redesign
Product pageLayout, fonts & visual design
A
→B
+8.9% revenue/visitor
Collections layout and sticky nav on homepage
HomepageProduct cards & quick add
LiftArchive covers 4 A/B tests that Fishwife has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (2), homepage (1), landing page (1).