C
Contorion
Company (in-house test)
3 A/B tests with real results, shared by Contorion.
A
→B
3x promo page traffic, +5% conversion
Sticky site-wide promo banner
Site-wideAnnouncement bars
A
→B
+2.4% add-to-cart
Trust elements removed, recommendations raised
Product pageTrust badges & security seals
A
→B
+2.3% clicks to products
Search tiles stripped to image, title, price
Collection pageProduct cards & quick add
LiftArchive covers 3 A/B tests that Contorion has published. Each page has our own summary and commentary, with a link to the original case study. Most are on site-wide (1), product page (1), collection page (1).