C
Clarins
Company (in-house test)
3 A/B tests with real results, shared by Clarins.
A
→B
higher transaction rate
Gift set badges on listing and product pages
Collection pageBestseller badges & product labels
A
→B
+1.84% transactions
Wishlist option on listing and product pages
Product pageProduct cards & quick add
A
→B
about 4x orders vs 2019
Singles Day spin-the-wheel promo game
Site-widePopups & email capture
LiftArchive covers 3 A/B tests that Clarins has published. Each page has our own summary and commentary, with a link to the original case study. Most are on site-wide (1), collection page (1), product page (1).