Apexure
CRO agency · apexure.com
7 A/B tests with real results, shared by Apexure.
A
→B
+63% MBA brochure leads
Testimonials and About section moved higher
Landing page
A
→B
8.36% estimate request rate
Objection-first solar landing page
Landing page
A
→B
+35% qualified enquiries, 2x form fills
B2B wholesale site redesign
Site-wide
A
→B
1.02% to 1.77% conversion
Shorter landing page before a claim form
Landing page
A
→B
1.77% to 4.33% conversion
Long claim form split into four stages
Lead form
A
→B
4.33% to 6.09% conversion
Gateway question before a claim form
Lead form
A
→B
+65% conversion
Short Book a Demo page with headline, logos and form
Demo request
LiftArchive covers 7 A/B tests that Apexure has published. Each page has our own summary and commentary, with a link to the original case study. Most are on landing page (3), lead form (2), demo request (1).