AT
AB Tasty
Testing and CRO tool
9 A/B tests with real results, shared by AB Tasty.
A
→B
+15% conversions
Moving the address step out of checkout
CheckoutCheckout steps, fields & flow
A
→B
+11.7% revenue per user
Typo-tolerant site search
Site-wideFilters, sorting & site search
A
→B
+11% basket value at La Bécanerie
Automated product bundles
Product pageBundles & quantity breaks
A
→B
+10% transactions
'Exclusive Offers' tab moved first in menu
Navigation & menuNavigation & mega menus
A
→B
+21% homepage conversion
AI product recommendations rollout
Site-wideUpsells & cross-sells
A
→B
+340% emails
'Email My Quote' pop-up for idle mobile visitors
Landing page
A
→B
+23.47% submissions
Quote reminder widget for returning abandoners
Landing page
A
→B
+140.33% application submissions
FAQs moved above the quote area
Landing page
A
→B
+55.18% kit submits
Segment-tailored pop-in for lingering visitors
Landing page
LiftArchive covers 9 A/B tests that AB Tasty has published. Each page has our own summary and commentary, with a link to the original case study. Most are on landing page (4), site-wide (2), checkout (1).