Paywall placement and targeting A/B tests
9 A/B tests with real results, shared by the apps, agencies and tools that ran them.
A
→B
Variant B beat variant A clearly; both trended above control
10-second video preview before the paywall beat an instant paywall
PaywallPaywall design
Kovalee
KovaleeA
→B
2% (A) vs 8% (B) vs 15% (C) trial opt-in
Paywall before onboarding, plus a carousel
OnboardingPaywall placement and targetingRosie Hoggmascall
A
→B
Revenue 5x
Paywall moved to the start of onboarding
PaywallPaywall placement and targetingRootd
A
→B
About +400% trial sign-ups; sign-up-to-trial 3% → 15%
Paywall in onboarding for all, plus gated reminders
PaywallPaywall placement and targetingGreg
A
→B
+83% MRR in 30 days; +20% trial-to-paid
Paywalls picked by demographic
PaywallPaywall placement and targetingFlirt AI
A
→B
+50% conversion rate (7.3% overall)
Paywalls matched to user context
PaywallPaywall placement and targetingJourneyStamp
A
→B
+81% on the primary offer flow; LTV up about 20%
Half as many paywall prompts, better timed
PaywallPaywall placement and targetingWizz
A
→B
+50% users seeing the paywall
Paywall before onboarding, plus video
PaywallPaywall placement and targetingJake Mor
A
→B
+8.3% ARPU; about +$14.7K/month proceeds (about $177K/year)
Three-tier cascading paywall offers
PaywallPaywall discount and offer
Superwall
Superwall